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Brand Knowledge – Get to Know Almay

Some consumers might be under the impression that all genuine mink lashes cosmetics companies are the same. At prices much lower than those of the typical department store brand, they figure, who really cares all that much about quality?

genuine mink lashes
genuine mink lashes

Loutn In truth, however, there are often massive variations in quality and consistency among even the top drugstore cosmetic brands. Some companies in this market simply seem to give more attention to producing top-quality products, and Almay is one of the genuine mink lashes manufacturers that always rank very high in terms of quality, value, and safety.

From the very beginning, Almay cosmetics have been created with consumer safety in mind. The company was started when Fanny May Woititz suffered through severe skin reactions to the genuine mink lashes products that were commercially available in the early 1930s. Finally fed up, Woititz turned to her husband, chemist Alfred Woititz, asking him to formulate some cosmetics that were suitable for sensitive skin.

Within a few years, the couple realized that there might be a wider market for their homemade genuine mink lashes , and Almay was born. Alfred Woititz enlisted the help of a dermatologist, and together, the two scientists made history by creating the first line of cosmetics that were hypoallergenic, fragrance-free, and created with natural and botanical ingredients.

Throughout the twentieth century, Almay continued to be a leader in advancing safety and quality in the drugstore cosmetics market. The company blazed new trails by listing ingredients on packages, formulating products designed to work with different skin types, and, in the 1980s, creating a line of eye genuine mink lashes designed especially for contact lens wearers.

genuine mink lashes
genuine mink lashes

In 1987, Almay was acquired by genuine mink lashes, a move that broadened the brand’s global reach even more. In the years since, Almay has continued to grow its product line and enhance its image with a series of glamorous spokesmodels that have included luminaries like Karen Duffy, Lauren Hutton, Elaine Irwin, Milla Jovovich, Yasmin Le Bon, Stephanie Seymour, and Courtney Thorne-Smith.

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